⚡ SEO Specialist

Search Engine Optimization That Drives Real Results

From keyword architecture to competitor analysis and content reoptimization — building organic growth engines for logistics brands, national media portals, and digital agencies.

169%Click Growth
8,390%Traffic Surge
+55%Backlinks ↑
7+Sites Optimized

Featured SEO Projects

Deep-dive results from two key SEO roles — a full-time specialist and a national media conglomerate internship.

PT Perisai Cakrawala Indonesia
OmKirim Logistics
SEO Specialist · Full-time
Oktober 2024 – November 2025

Took over a near-invisible logistics brand and built a full SEO strategy from scratch — keyword architecture, on-page optimization, content creation, and strategic backlink growth.

169%Clicks ↑
8,390%Traffic ↑
+55%Backlinks
  • Keyword & competitor research (Semrush, Ahrefs, Google Trends)
  • On-page optimization and content structure improvements
  • Link-building: backlinks grew from 29 → 45 quality domains
  • Monthly competitor movement monitoring
  • Traffic: 53 visits → 4,500 visits (Oct 2024 – Mar 2025)
  • 169.59% click increase per Google Search Console
Screenshot Disini
Google Search Console
Click Performance
800 × 520 px
Semrush — Traffic Growth Report
Domain Overview OmKirim · Sep vs Mar · Organic traffic +7,953% · Backlinks +55%
Sep
Mar
📸 1100 × 400 px

Strategy Applied

  • Full keyword architecture from zero
  • On-page technical optimization
  • Content creation & reoptimization
  • Strategic link-building campaign

Tools Used

  • Semrush — keyword & competitor tracking
  • Google Search Console — click & impression data
  • Ahrefs — backlink monitoring
  • Google Analytics — traffic behavior analysis
PT Kapan Lagi Dot Com
KLY — Kapanlagi Youniverse
SEO Content Specialist · Intern
Internship · Kapanlagi Group

Worked across 7+ major Indonesian media portals under the KLY umbrella — handling keyword optimization, content pruning, competitor audits, and visibility reporting at national scale.

7+Sites
Page 1Rankings
MultiDomains
  • Timeless keyword optimization and indexing gap analysis
  • Content pruning — identifying low-performing pages for consolidation
  • Competitor page audits and keyword visibility tracking
  • Handled bola.net, bola.com, liputan6.com, merdeka.com
  • Also fimela.com, dream.co.id, and otosia.com
  • Built competitor visibility reports (e.g. keyword "Jokowi" SERP)
bola.net bola.com liputan6.com merdeka.com fimela.com dream.co.id otosia.com
Screenshot Disini
Content Pruning
Spreadsheet / Report
800 × 520 px
Competitor Visibility Report — KLY Portfolio
Audit halaman kompetitor · Report visibility keyword "Jokowi" · Multi-portal SERP tracking
bola.net
bola.com
liputan6
fimela
📸 1100 × 400 px

Optimizations Done

  • Timeless keyword mapping & indexing gap audit
  • Content pruning at scale (Fimela, bola.com)
  • Competitor page audits across 7 portals
  • Keyword visibility & ranking position reports

Portals Handled

  • bola.net & bola.com — sports
  • liputan6.com & merdeka.com — news
  • fimela.com — lifestyle
  • dream.co.id & otosia.com — automotive

Tools & Platforms

The SEO stack used across all client engagements

SemrushKeyword & Competitor
AhrefsBacklink Analysis
Google Search ConsolePerformance Tracking
Google AnalyticsTraffic & Behavior
Looker StudioReporting Dashboard
UbersuggestKeyword Research
Bing WebmasterIndexing & Crawl
Google Keyword PlannerVolume Research

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